DURACELL LITHIUM COIN

#BitterIsBetter

Accidental ingestions of lithium coin batteries among young children are on the rise. In fact, there are 7,000 battery ingestions in the U.S. each year 1. Duracell is deeply committed to producing the safest lithium coin batteries possible, offering the only ones (2032, 2025 and 2016) with an innovative non-toxic bitter coating that helps discourage kids from swallowing them. When it comes to lithium coin batteries, #BitterIsBetter.

1 Rocky Mountain Poison Center. National Battery Ingestion Hotline. July 1, 2021 to June 30, 2022 Annual Report. Hotline: Download Accessed May 22, 2023

Take the Pledge

As part of their mission to help ensure children everywhere are protected, Duracell is encouraging you to swap out the lithium coin batteries in your home with the Duracell Lithium Coin Batteries with Bitter Coating. To ensure every home has access to the only lithium coin batteries with a non-toxic bitter coating that help discourage kids from swallowing them, Duracell is providing up to $1 million of their Lithium Coin Batteries with Bitter Coating.

How it works

Simply purchase a two-pack of Duracell 2032 Lithium coin batteries with non-toxic bitter coating from any retailer. Then, click the link below to access the rebate from our partners at Snipp via Venmo* mobile payment service.

*Terms & Conditions

Venmo is not a sponsor of the rewards or otherwise affiliated with this company. The logos and other identifying marks attached are trademarks of Venmo. Venmo Terms and Conditions can be found here:
https://venmo.com/legal/us-user-agreement/.

Watch the video
#BitterIsBetter

Changing The Numbers

It takes one second for a child to swallow a lithium coin battery, and as little as two hours for it to burn their esophagus and do permanent damage. Join parents across the country by taking the #BitterIsBetter Pledge, committing to replace the lithium coin batteries in your home with the safest lithium coin battery option available – Duracell Lithium Coin with Bitter Coating.

Watch the video to learn more about lithium coin battery safety. Take the Pledge Today. #BitterisBetter.

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When it comes to lithium coin batteries…

#BitterIsBetter

2 in 3 patients

with kids under 6 have had to stop their child from putting something hazardous in their mouth, and 40% have had to remove something hazardous.

96 % of parents

with kids 6 and under agree they need to be more vigilant to ensure kids don’t swallow lithium coin batteries.

More than 3 in 4 parents

are much more likely to buy lithium coin batteries that help protect children from accidentally swallowing them.

For more information about lithium coin batteries and additional tips to keep your family safe,
download the #BitterIsBetter product safety guide

#BitterIsBetter

Devices in Your Home

Pause Carousel
  • Key Tag
    String Lights

    Bedroom

  • TV Control
    Chime
    Calculator

    Living Room

  • Scale
    Alarm

    Kitchen

  • Scale
    Thermometer

    Bathroom

Other Helpful Resources

Looking for more information and additional tips?

For more information on the latest safety innovation added to our lithium coin batteries please visit our product page.

For more information on Bitrex, please visit the Bitrex website.

If your child swallows a battery, go to the emergency room.
If you have other questions or concerns, call 1-800-498-8666 or visit www.batteryingestionhotline.com.

Duracell Lithium Battery

Lithium Coin Battery Products

Lithium 2032 1 Pack

CR 2032

Duracell has a tradition of investing in extensive development in features that can help keep children safe, specifically for its lithium coin batteries.

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Lithium 2025 1 Pack

CR 2025

Duracell has a tradition of investing in extensive development in features that can help keep children safe, specifically for its lithium coin batteries.

Explore More

Lithium 2016 1 Pack

CR 2016

Duracell has a tradition of investing in extensive development in features that can help keep children safe, specifically for its lithium coin batteries.

Explore More

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