Duracell is the world’s #1 trusted battery brand, supplying high-performing batteries to OEM devices. The Duracell OEM program is designed to provide a dependable network of suppliers, marketing partnerships, and customer service. When manufacturers use Duracell, they are assured their products receive reliable, long lasting batteries.
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Our “Powered by Duracell” program invites manufacturers of battery-powered devices to leverage Duracell’s advanced technology and iconic branding to maximize the performance of your devices and elevate your brand equity.
When you use “Powered by Duracell” logos on your devices’ packaging and eCommerce platforms, you improve the way customers perceive and interact with your device in three powerful ways.
It has been shown consumers trust the quality of a device more when it features the “Powered by Duracell” branding.*
One of Duracell’s core competencies is to provide high performing quality batteries. This assures consumers that they will have the best experience using your devices when they include Duracell.
“Powered by Duracell” logos do a better job of telling shoppers that batteries are included (or not included) than standard “batteries included” or “batteries are not included” language.
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